Zara Pandora Recommendations Essay Example

Zara Pandora Recommendations Essay Zara case Zara uses a vertically integrated system (VMS): In this system, wholesalers, retailers and distributors work as a unified system. One channel owns the others. They have a corporate VMS system, because Zara has managed to build a system that is controlled from the headquarters and it allows a quick response to decide and solve problems. Inditex, Zara’s parent company owns most of the resources to design, produce and distribute. Recommendations: Instead of doing everything themselves, Zara could train their managers in the local stores to already make quick decisions than to just send many ideas to the main headquarters in Spain and let them decide what is best. So spread the decision making process among their local stores. Zara’s vertical integration has many advantages, but there is a drawback for Zara as they focus distributing small batch quantities and do not receive any discounts on manufacturing large quantities. Pandora Value Chain Analysis describes the activities that take place in a business and relates them to an analysis of the competitive strength of the business. The activities of a business could be grouped under two headings: Primary Activities those that are directly concerned with creating and delivering a product. -Inbound logistics: All the raw materials are collected from their distributors and in Pandora’s case these are the songs from musicians. Operations: is transforming the raw materials into a finished product and service. We will write a custom essay sample on Zara Pandora Recommendations specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Zara Pandora Recommendations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Zara Pandora Recommendations specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Pandora’s software gets smarter through the listener’s inputs of likes and dislikes and marks them as unique playlist for that same user. Outbound logistics: All those activities associated with getting finished goods and services to buyers. Pandora has pushed the music service into a variety of channels, including apps for smart phones and tablets as well as through home entertainment systems such as video game players, DVD players and Internet radios. Marketing Sales: Essentially an information activity informing buyers and consumers about products and services (benefits, use, price etc. Pandora informs their listeners firstly through web page, and then music has become more mobile. Pandora has formed strategic partnerships to push their music service into different channels, such as apps for smartphones and tablets, as well as through video game players, DVD players and Internet. Since listening to music goes through the radio, Pandora has also collaborated with new car brands. Service: All those activities associated with maintaining product performance after the product has been sold. The service plays musical selections of a certain genre based on the users artist selection. The user then provides positive or negative feedback for songs chosen by the service, which are taken into account when Pandora selects future songs. Recommendation: The client should have more possibilities to have an opinion on the music instead of likes and dislikes. So after each opinion they have, they get a small questionnaire. Global market The activity of buying or selling goods and services in all the countries of the world, or the value of the goods and services sold. Global marketing is sometimes used to refer to overseas expansion efforts through licensing, franchises, and joint ventures. Zara got stores all over the world. If the designers design new clothes, it will come in all the stores. Zara does most of the things by themselves, like making their own fabric, produce their own clothes and having their own designers. Recommendation Zara could create a joint venture with distributors in the markets such as Asia or the US, to produce the products for them. Support Activities, which whilst they are not directly involved in production, may increase effectiveness or efficiency. Procurement: When the raw material is purchased together with other inputs to create value to the product and support the value chain activities. In the case of Pandora the raw materials purchased are the songs from musicians. Technology development: Includes research and development, process automation, and other technology development to support the value chain activity. For Pandora they have an automated software-driven machine that discerns the types of music and places them in genres. Human Resource Management Using people as a resource to support the value chain. Young analysist analyze of the music by a professional musician to analyze and decode them in different genres. Young analysts sit together with senior analysts to encode the music and add features to differentiate its service. Firm Infrastructure Includes activities such as finance, strategic planning and control, general management, etc. Pandora is mostly focused on strategic planning ; control, because they have to critically analyze their songs they get delivered from musicians. This takes a lot of time and need be planned strategically. Strategic planning is then linked to general management. Recommendation: Pandora can hire more junior analyst which can be trained to become senior analyst so that the work is divided.

Biography of Frances Willard, Temperance Leader

Biography of Frances Willard, Temperance Leader Frances Willard (September 28, 1839–February 17, 1898) was one of the best-known and most influential women of her day and headed  the Womens Christian Temperance Union from 1879 to 1898. She was also the first dean of women at Northwestern University.  Her image  appeared on a 1940 postage stamp and she was the  first woman represented in Statuary Hall at the U.S. Capitol Building. Fast Facts: Frances Willard Known For: Womens rights and temperance leaderAlso Known As: Frances Elizabeth Caroline Willard, St. FrancesBorn: September 28, 1839 in Churchville, New YorkParents: Josiah Flint Willard, Mary Thompson Hill WillardDied: February 17, 1898 in New York CityEducation: Northwestern Female CollegePublished Works:  Woman and temperance, or the work and workers of the Womans Christian Temperance Union, Glimpses of fifty years: The autobiography of an American woman, Do everything: A handbook for the worlds white ribboners, How to Win: A Book for Girls, Woman in the Pulpit, A Wheel within a Wheel: How I Learned to Ride the BicycleAwards and Honors:  Namesake for many schools and organizations; named to the National Womens Hall of FameNotable Quote: If women can organize missionary societies, temperance societies, and every kind of charitable organization...why not permit them to be ordained to preach the Gospel and administer the sacraments of the Church? Early Life Frances Willard was born on September 28, 1839, in Churchville, New York, a farming community. When she was 3, the family moved to Oberlin, Ohio, so that her father could study for the ministry at Oberlin College. In 1846 the family moved again, this time to Janesville, Wisconsin, for her fathers health. Wisconsin became a state in 1848, and Josiah Flint Willard, Frances father, was a member of the legislature. There, while Frances lived on a family farm in the West, her brother was her playmate and companion. Frances Willard dressed as a boy and was known to friends as Frank. She preferred to avoid womens work such as housework, preferring more active play. Frances Willards mother had also been educated at Oberlin College, in a time when few women studied at the college level. Frances mother educated her children at home until the town of Janesville established its own schoolhouse in 1883. Frances, in her turn, enrolled in the Milwaukee Seminary, a respected school for women teachers. Her father wanted her to transfer to a Methodist school, so Frances and her sister Mary went to Evanston College for Ladies in Illinois. Her brother studied at Garrett Biblical Institute in Evanston, preparing for the Methodist ministry. Her entire family moved at that time to Evanston.  Frances graduated in 1859 as valedictorian.   Romance? In 1861, Frances got engaged to Charles H. Fowler, then a divinity student, but she broke off the engagement the next year despite pressure from her parents and brother.  She wrote later in her autobiography, referring to her own journal notes at the time of the breaking of the engagement, In 1861 to 62, for three-quarters of a year I wore a ring and acknowledged an allegiance based on the supposition that an intellectual comradeship was sure to deepen into a unity of heart. How grieved I was over the discovery of my mistake the journals of that epoch could reveal.  She was, she said in her journal at the time, afraid of her future if she did not marry, and she was unsure shed find another man to marry. Her autobiography reveals that there was a real romance of my life, saying that she would be glad to have it known only after her death, for I believe it might contribute to a better understanding between good men and women.  It may be that her romantic interest was in a teacher who she describes in her journals; if so, the relationship may have been broken up by the jealousy of a female friend. Teaching Career Frances Willard taught at a variety of institutions for almost 10 years, while her diary records her thinking about womens rights and what role she could play in the world in making a difference for women. Frances Willard went on a world tour with her friend Kate Jackson in 1868 and returned to Evanston to become head of Northwestern Female College, her alma mater under its new name. After that school merged into Northwestern University as the Womans College of that university, Frances Willard was appointed Dean of Women of the Womans College in 1871 and a professor of Aesthetics in the Universitys Liberal Arts college. In 1873, she attended the National Womens Congress and made connections with many womens rights activists on the East Coast. Womens Christian Temperance Union By 1874, Willards ideas had clashed with those of the university president, Charles H. Fowler, the same man to whom she had been engaged in 1861. The conflicts escalated, and in March 1874, Frances Willard chose to leave the university.  She had become involved in temperance work and accepted the job of president of the Chicago Womens Christian Temperance Union (WCTU). She became the corresponding secretary of the Illinois WCTU in October of that year. The following month while attending the national WCTU convention as a Chicago delegate, she became the corresponding secretary of the national WCTU, a position that required frequent travel and speaking. From 1876, she also headed up the WCTU publications committee. Willard was also associated briefly with evangelist Dwight Moody, although she was disappointed when she realized he only wanted her to speak to women. In 1877, she resigned as president of the Chicago organization. Willard had come into some conflict with national WCTU president Annie Wittenmyer over Willards push to get the organization to endorse woman suffrage as well as temperance, and so Willard also resigned from her positions with the national WCTU. Willard began lecturing for woman suffrage. In 1878, Willard won the presidency of the Illinois WCTU, and the next year, she became president of the national WCTU, following Annie Wittenmyer. Willard remained president of the national WCTU until her death. In 1883, Frances Willard was one of the founders of the Worlds WCTU. She supported herself with lecturing until 1886, when the WCTU granted her a salary. Frances Willard also participated in the founding of the National Council of Women in 1888 and served one year as its first president. Organizing Women As head of the first national organization in America for women, Frances Willard endorsed the idea that the organization should do everything. That meant to work not only for temperance, but also for womens suffrage, social purity (protecting young girls and other women sexually by raising the age of consent, establishing rape laws, holding male customers equally responsible for prostitution violations, etc.), and other social reforms. In fighting for temperance, she depicted the liquor industry as ridden with crime and corruption. She described men who drank alcohol as victims for succumbing to the temptations of liquor. Women, who had few legal rights to divorce, child custody, and financial stability, were described as the ultimate victims of liquor. But Willard did not see women primarily as victims. While coming from a separate spheres vision of society and valuing womens contributions as homemakers and child educators as equal to mens in the public sphere, she also promoted womens right to choose to participate in the public sphere. She endorsed womens right to become ministers and preachers as well. Frances Willard remained a staunch Christian, rooting her reform ideas in her faith. She disagreed with the criticism of religion and the Bible by other suffragists like Elizabeth Cady Stanton, though Willard continued to work with such critics on other issues. Racism Controversy In the 1890s, Willard tried to gain support in the white community for temperance by raising fears that alcohol and black mobs were a threat to white womanhood.  Ida B. Wells, the great anti-lynching advocate, had shown by documentation that most lynchings were defended by such myths of attacks on white women, while the motivations were usually instead economic competition. Lynch denounced Willards comments as racist and debated her on a trip to England in 1894. Significant Friendships Lady Somerset of England was a close friend of Frances Willard, and Willard spent time at her home resting from her work. Anna Gordon was Willards private secretary and her living and traveling companion for her last 22 years. Gordon succeeded to the presidency of the Worlds WCTU when Frances died. She mentions a secret love in her diaries, but it was never revealed who the person was. Death While preparing to leave for New England in New York City, Willard contracted influenza and died on February 17, 1898. (Some sources point to pernicious anemia, the source of several years of ill health.) Her death was met with national mourning: flags in New York, Washington, D.C., and Chicago were flown at half-staff, and thousands attended services where the train with her remains stopped on its way back to Chicago and her burial in Rosehill Cemetery. Legacy A rumor for many years was that Frances Willards letters had been destroyed by her companion Anna Gordon at or before Willards death.  But her diaries, though lost for many years, were rediscovered in the 1980s in a cupboard at the Frances E. Willard Memorial Library at the Evanston headquarters of the NWCTU.  Also found there were letters and many scrapbooks that had not been known until then.  Her journals and diaries number 40 volumes, which has provided a wealth of primary resource material for biographers.  The journals cover her younger years (age 16 to 31) and two of her later years (ages 54 and 57). Sources â€Å"Biography.†Ã‚  Frances Willard House Museum Archives.The Editors of Encyclopaedia Britannica. â€Å"Frances Willard.†Ã‚  Encyclopà ¦dia Britannica, 14 Feb. 2019.